Following a newsletter released by Jacob Wiecenski, Circuit Motorsports Club will not be the title sponsor for the Crown Jewel Cup Series in the 2025 Season.
This comes as no surprise, as rumors have been circulating regarding an increase in price for Cup Series naming rights following recent townhall meetings within the community. All signs point to the increase in price for the naming rights being tied directly to a potential new broadcasting deal for the Crown Jewel Cup Series.
Jacob Wiecenski goes on to state that not only have they not been able to come to terms for the 2025 Cup Series naming rights, but they also are struggling to come to terms with Ford Performance that have led to a falling out with the manufacturer. This leads many to believe that they will soon join the Toyota “wave” that seems to be brewing for the 2025 season. Toyota Racing Development has already secured two teams under contract for the upcoming season – Top Tier and WRL Racing. Could Circuit find themselves in the Toyota camp? If so, what does the alliance situation look like within TRD? The recent newsletter has done nothing but create more questions than answers.
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All of this speculation has some to believing that Circuit may shut down or rebrand altogether. While this currently only effects part-time drivers Jacob Wiecenski and Archie Williams, this does show that original sponsors and supporters of the Crown Jewel Community may be falling through during this transitionary period.
Decisions will need to be made in the Circuit camp, but per the report – we can all but expect a brand-new title sponsor heading into the 2025 Crown Jewel Cup Series. Who that will be is still unknown at this time.
This is a developing story, and updates will be provided throughout the summer months and heading into the postseason.